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Realistic simulation of consumer sensory experience, sensory testing by Bixi non-technical team

2025-06-17

In B.C, the birth of an excellent set makeup spray, in addition to the professional technical team, is indispensable to simulate the consumer experience. Only passing through the professional and non professional dimensions can represent the birth of a new set makeup spray. We are well aware that while the data parameters in the laboratory are important, the real tactile, visual, and psychological feelings of consumers are the key to a product that touches people's hearts.



For this purpose, B.C's consumer experience officer team includes members from different age groups, skin types, and lifestyle habits. Real time recording of use experience: Is the spray exquisite and comfortable? Does the upper face of spray wash the base makeup? Will multiple spray mottle? These seemingly trivial feedbacks have been compiled into valuable first-hand materials, which are mutually verified with the professional data of the technical team, jointly promoting the optimization of product formulas. This test includes: moisturizing essence type, sunscreen type, super oil control type, water light type, etc,



The spray is that ultra-fine mist, gently falling on my face like I don't feel anything! My makeup doesn't show any makeup, it's absolutely amazing

After spraying the moisturizing product, the face feels soft and feels like water. It's a lifesaver for dry skin

"Sunscreen and makeup setting spray? It's not greasy! It's fresh and refreshing~"


 

 



The smell of this product is quite ordinary, not particularly pleasant. The water droplets are not even, and the impact when sprayed is too strong. Each simulated consumer has provided different sensory feedback, which is the direction for engineers to accurately optimize.

 


At B.C, we are known for our strong development capabilities. Our simulated consumers provide genuine feedback, building a 'development feedback optimization' loop to continuously refine excellent product experiences for our customers.




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